July 5th, 2010
Increase Website Traffic
Focus on Keywords - Before anything is done you need to decide on what keywords you want to target. Not sure? Don’t worry! We can help. Simply give us a call on the number at the top right of this page and we’ll be happy to help you out.
Good Quality Content - This is where many website owners go wrong. What’s the point in spending lots of money on visually stunning website if the content isn’t up to scratch? Your website copy needs to appeal to both the users and the search engines, with relevant keywords sprinkled throughout. At Traffic Giant we work in partnership with a professional SEO copywriting company meaning your website will not only look professional, it will read well too.
Links - One of the most important aspects of an SEO campaign is gaining relevant backlinks. Too many SEO companies concentrate on quantity rather than quality when it comes to backlinks – the way we work at Traffic Giant is to only create links to your site from websites with a high page rank and sites that are relevant to yours. Our knowledge and experience will ensure that your site will not be banned from the major search engines for black hat SEO techniques.
Blog - A great way to add more content to your site is through adding a blog and blogging on a regular basis! Google (and other search engines) absolutes loves fresh content, and if you remember to use your keywords (sparingly) then this will be a great way to help improve your rankings. If you simply don’t have the time or knowledge to blog, ask us and we will be happy to take complete control of your blog!
Offer Free Stuff! - It may sound simple, but offering free stuff is a great marketing tool to increase brand awareness and loyalty. Whether you offer services or products you can offer something
For more information on how to increase your website traffic get in touch with an online marketing expert by calling 0131 473 238
Magento Ecommerce Agency
March 5th, 2010
Today, Googling anything and everything is the most common way of finding information, businesses, products and services. Conventional media is not as prominent as it once was, indeed, the new generation do not know life without the internet. I first noticed the decline in the power of traditional advertising media when I saw the plummet in share prices of companies such as Yell and The Scotsman. The other quite significant thing I have noticed is the countless numbers of unwanted Yellow Pages left outside people’s flats and houses.
The Yellow Pages was once the bible when it came to searching for businesses. Now their strategy seems to have a greater online focus, and they seem to be doing very nicely with this fresh approach. As the high street has been a victim of the recession, the internet has continued to see growth, with the likes of ASOS, one of the leading online Fashion retailers, doubling their profits in 2008. Search Engine Optimization (SEO) and Google AdWords Marketing spend has increased over the past few years by 30% and by a reported 25% in 2009. Such growth figures in normal economic circumstances would be impressive, but to think that they were achieved when we were going through one of the most difficult periods of our generation make them even more impressive.
If you would like to find out how internet marketing and search engine optimization (SEO) can help your website and generate more sales give us a call on 0131 473 2389.
Or if you want information on how a Magento Development is the best online solution for your online shop, please get in touch.
March 5th, 2010
In the good old days, businesses could afford to spend thousands of pounds on media advertising that generated brand awareness. This would include everything from glossy magazines to outdoor marketing. In some cases this activity was motivated more by aspiration than by any desire to see a return in investment.
My personal take on advertising and marketing through a recession is to make every marketing pound count, and to make sure you monitor absolutely everything. There are a surprising number of companies that spend thousands of pounds on marketing their businesses, yet don’t seem to know the basics of what works and what doesn’t. My advice is to implement simple systems to record the effectiveness of your marketing activity. Here at www.trafficgiant.co.uk we have developed just such simple systems that will help you record and monitor the effectiveness of most of your online and offline marketing.
Having great web presence is one of the most effective marketing tools for any business. Equally important is coming up on page one of the major search engines such as Google, Bing (MSN) and Yahoo. At Traffic Giant, we specialise in Search Engine Optimization (SEO), to make sure your company is on page one time after time. We also custom build websites and undertake specialised website revamping, so not only will potential customers quickly locate your website, they will also find what they were looking for when they get there.
We are based in Edinburgh but do work for clients all over the UK – it’s not called the World Wide Web for nothing.
Thank for reading.
For more info on internet marketing and SEO for your website, give us a call on 0131 473 2389
Or, If you want to start your very own Magento Ecommerce website, then get in touch with our Magento Agency