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Pay Per Click (PPC) marketing from Traffic Giant – Search Engine Professionals in Edinburgh

Pay per click marketing through Google is the quickest way of guaranteeing page one representation and generating more traffic to your website. Here at Traffic Giant we can set up your pay per click campaign in a day and have your website appearing on Page One for keywords that are most relevant to your business!

What is Pay Per Click (PPC) Advertising?

PPC is paid for advertising through the search engines on the Sponsored Listings. The great thing about marketing through PPC Marketing is that you only pay when a user clicks on your advert. The cost per click will be determined by the individual keyword, so having a knowledge about PPC and SEO is vital if you want to have a successful PPC campaign.

Why PPC would bring success to an online business

Naturally, the more visitors you get to your website, the more sales you will achieve. Through using Pay Per Click you will not only be able to target keywords you don’t rank highly for, but you’ll also be able to aim for those keywords that you do rank highly for. Companies that feature organically on page one through (SEO) Search Engine Optimization will tend to increase their online presence through advertising on the Sponsored Listings. This will increases the chances of visitors clicking through to view your website as they will see 2 listings for your website on the same page.

ROI on promoting your site by Pay Per Click

Through analysing the visitor data from your PPC Marketing Campaign we can establish which keywords are actually generating the best return on investment. This will allow us to constantly implement changes and
tweak your campaign to ensure the optimum return is generated. Improvements can also be made to your website from understanding visitors behaviour. Establishing how visitors navigate through your website can help us improve the conversion rate and refine the current keywords strategies.

Launching your Online marketing campaign

PPC Management – What we do…
Understand your business and goals
Research your current conversion rates
Competitor analysis and bidding conditions
Full Keyword Research

PPC Response Analysis – Monitoring Campaign
Bidding Optimization
Landing Page Optimization
Advert Optimization
Keyword Optimization and selection
Google Analytics Implementation
Customised Reports
AdWords Quality score Optimization
Advantages of PPC Marketing
Extra Sales or Leads through increased visitors
Analytical data can be used to make improvements
Ability to target obscure keywords
Weekly & Monthly Reports
If you would like to discuss Pay Per Click Marketing further, please contact a member of the Traffic Giant marketing team on 01314732389
If you would like to find out about Pay Per Click or Search Engine Optimization via email, click here