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Internet Marketing

What is Internet Marketing?

Also known as web marketing, online marketing and Search Engine Marketing (SEM), Internet marketing is the marketing of products or services over the Internet.

Internet marketing is a broad term that ties together creative and technical aspects of the Internet, including: design, advertising and sales.

Why Use It?

The 21st Century has seen the rise of the Internet, more specifically the World Wide Web (WWW), bringing media to a global audience like never before. The great thing about Internet marketing is its interactive nature – providing instant responses and personal discussions like nothing else can.

At Traffic Giant we believe that all businesses looking to succeed should have an online presence and make use of Internet marketing.¬† A company that doesn’t have a website in the 21st Century is missing out on a huge potential audience, with the majority of consumers expecting a business to have an online presence.

SEO – Search Engine Optimisation

SEO comes under the ‘Internet Marketing’ umbrella, enabling a business to reach users browsing on the web with targeted advertisements and messages through search engine keywords.

For more information on SEO please click here.

A Cost-Effective Solution to Marketing

Are you looking to reach a larger target audience? Now you can with Internet marketing from Traffic Giant. Web marketing is extremely inexpensive when compared to the ratio of cost against the reach of the target audience.

Can you think of anything that can reach a global audience that won’t cost hundreds of thousands or even millions of pounds?

The only answer is online marketing.

That’s right! Marketing online¬† means that companies can reach a worldwide audience for a small fraction of traditional TV or Radio advertising budgets. The great thing about marketing online is that you’re inviting customers to purchase your products or services in a way that is very convenient to them. This means you will see results quickly! No more waiting months for results on your offline media campaign.

Know What’s Going On

Tracking is what really sets Internet marketing apart from other offline forms. Exposure, response and overall efficiency of an Internet marketing campaign are extremely easy to track with tools such as Google Analytics.

At Traffic Giant we’re able to run a marketing campaign and provide regular updates on exactly how your money is being used, and how it’s turning into visitors for your website.

For more information on Internet marketing and how we can help you achieve great results online, contact us on 0131 473 2389